Your guide to digital disruption

Currencies without banks, cars without drivers, EDSA without billboards - these are just a few snapshots of a world transformed by technology in the year 2025. The Internet has unleashed a new wave of disruptive technologies - big data, blockchain, 3D printers, AI, and more - that are already beginning to reshape our day-to-day lives.

In Ready or Not, serial entrepreneur Winston Damarillo brings together his experiences from the Philippines and Silicon Valley to paint a picture of how digital disruption will change our reality over the next 10 years. What can businesses do to survive and thrive in the new game? A frenetic mix of case studies, ideas, personal anecdotes, and illustrations by acclaimed comic book artist Manix Abrera, Ready or Not is required reading for anyone looking to understand what the future holds for them.

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Winston Damarillo

Winston Damarillo graduated from De La Salle University at age 19 and moved to California, where he worked at Intel and eventually launched a series of companies in enterprise software and cloud computing. In 2013, he co-founded Amihan Global Strategies, a digital innovation consultancy working to transform the largest institutions in the Philippines and Southeast Asia.

Today, Winston is a strategic advisor for PLDT, Banco de Oro, Golden ABC, and several other companies and institutions in the Philippines. He lives in Manhattan Beach, California with his wife Pam and his son JD, but spends half of his time working in Metro Manila.

This book was co-written by a team of contributors that includes Rexy Josh Dorado, Micaela Beltran, Matthew Tan, and Editor-in-Chief Anna Canlas.


Ready or Not is now available in National Bookstore and Power Books locations across the Philippines. Buy it at your nearest location, order online, or sign up now to receive a free PDF preview!

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